Even Eating Ice Cream Can Become Boring

from Plos Blogs:
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Research suggests that those individuals who frequently eat a given highly palatable food derive less satisfaction from the subsequent consumption of that same food, such as ice cream.

So if you want to get the most satisfaction out of your treats-- whether they be ice cream, cookies, or pretzels – make sure they are just that: treats that you only consume or rare occasions.
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The entire post can be read here.